Pixel Tag goes on sale for $29.99 with Bellroy and Spigen cases

Price and availability

The Pixel Tag can now be bought from the Google Store and from Amazon, according to 9to5Google. A single tracker is priced at $29.99, while a four-pack costs $99.99 and works out cheaper per unit.

The single tag appears on both storefronts, with the Google Store listing delivery as early as Friday and Amazon showing Thursday delivery. The four-pack was only showing up at Google's own store at the time of the report.

Google sells the tracker through its store in Australia, Canada, India, Japan, Singapore, Taiwan, the United Kingdom and the United States, with Puerto Rico excluded from the US listing.

Design and hardware

The tracker has a pill-shaped body with a silver metal front carrying the G logo and a speaker cutout. The rear is a very light green polycarbonate finish that Google calls Fog.

A round battery door on the back is pressed and twisted counterclockwise to swap in a CR2032 coin cell, which Google rates for more than a year of use. Beneath the door sits a physical button that rings a paired phone when pressed twice.

The Pixel Tag carries an IP67 rating, meaning protection against dust and water at a maximum depth of one meter for up to 30 minutes. It also includes Bluetooth 6.0, NFC and Ultra Wideband radios.

Cases from Bellroy and Spigen

Four Made for Google cases are listed on the Google Store. Bellroy's Lite Case Duo is a two-pack made from TPU polymer with a polyester cord, offered in Shadow and Mist for $24.99, and Google is taking $5 off when it is bought with a Pixel Tag.

Bellroy's Leather Case sells for $29.99 and comes in Artichoke, Azalea, Black, Pewter and RedOchre. Spigen offers two options: the Vault at $19.99, available in Deep Navy, Urban Gray, Light Green and Coral Pink, and the Core Armor at $24.99.

Why the tracker matters

The Pixel Tag is Google's own hardware for Find Hub, the company's tracking network, and its arrival gives Android users a first-party alternative to third-party trackers that already work with the service. The launch also brings a set of accessories from established case makers at the same time as the device itself.

At $29.99 for one tag and $99.99 for four, the pricing sits in the same range as other coin-cell trackers, and the replaceable CR2032 battery means the device is not sealed shut when the cell runs down. Buyers who want a keychain or bag attachment will need one of the cases, since the tag itself is sold on its own.