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Pinterest adds holiday shopping tools with gift guides and wishlists

Pinterest has rolled out seasonal shopping features, including trending gift guides in its chatbot, product comparison tools and wishlists.

Illustration of a phone showing the Pinterest app with holiday gift ideas saved to a wishlist

Key takeaways

  • Pinterest added holiday shopping features, as reported by Social Media Today.
  • The platform's chatbot now includes trending gift guides.
  • Product comparison tools and wishlists are part of the release.

New shopping features for the holidays

Illustration: shopping, settings, Pinterest logo, social media and the labels Chatbot, Gift Guides, Pinterest

Pinterest has added a set of holiday shopping features, according to Social Media Today. The platform updated its chatbot with trending gift guides, so users can ask for gift ideas based on what is popular.

The company also introduced product comparison tools and wishlists. Comparison tools let shoppers view products side by side, while wishlists let them save items to buy later. Social Media Today published its report on 12 November 2026.

The report is based on a short summary, and Pinterest has not published full details of how the features work or where they are available. Readers who want confirmed information should check Pinterest's official announcements.

Sources

  1. Pinterest adds holiday shopping toolsSocial Media Today

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