Walmart raises prices across its entire Onn Google TV streamer lineup

Second price rise of the year

Walmart has raised prices across its entire Onn Google TV streamer range, according to 9to5Google. The increases, rolled out quietly over the past few days, add $10 to every device in the lineup.

This is the second big price rise of the year. Walmart's streamers first became more expensive back in March, and the entry point for the range has climbed from just $15 before this year to about $40 now.

New prices for every streamer

The hikes cover the whole range, from the cheapest stick to the top model. The Onn 4K Streaming Stick has gone from $39.98 to $49.98, while the Onn FHD Streaming Stick now costs $39.98, up from $29.98.

The increases reach every device, including the Onn 4K Pro, the model that competes with Google's own TV Streamer. Even after the rises, 9to5Google notes the devices remain good value compared with rivals, though they cost far more than earlier generations did.

Why prices are climbing

The report links the rises to the ongoing pressure on memory prices, sometimes called RAMageddon, which has pushed up the cost of components for streaming devices and other electronics. Cheap streamers with modest profit margins are among the products most exposed to that trend.

Walmart has not published a public statement on the changes, so the company's own reasoning remains unconfirmed.

What it means for buyers

Shoppers looking for a low-cost way to add Google TV to a television will now pay noticeably more than they would have at the start of the year. The entry price has roughly doubled since before the March increase.

One part of the range is unaffected for now. Walmart's Onn-branded Google TV televisions remain at their launch prices, which start at around $250, according to 9to5Google.