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Apple Pay ad directed by Edgar Wright lands with action-style editing

Filmmaker Edgar Wright has directed a new Apple Pay advert that uses his fast-cut action style to show how quickly a payment can be made.

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Published 1 min read

Illustration of a person paying with Apple Pay on a phone in an action film style scene

Key takeaways

  • A new Apple Pay advert directed by Edgar Wright has been released.
  • Wright previously directed Baby Driver and Shaun of the Dead.
  • The advert uses his fast-cut action style to promote the payment feature.

New Apple Pay advert from Edgar Wright

Illustration: wallet, Apple logo, creative tools, phone and the labels Apple, Apple Pay, Edgar Wright

Apple has released a new Apple Pay advert directed by Edgar Wright, according to AppleInsider. Wright is known for films such as Baby Driver and Shaun of the Dead.

The advert plays on his signature style of quick cuts and rhythmic action. In it, a hero defeats his enemies, and AppleInsider reports that the speed and security of Apple Pay are presented as helping him win.

The spot is described as playful, and the publication notes the checkout moment, with a teller ringing up purchases during a combat sequence.

Sources

  1. Action-packed Apple Pay ad drops, directed by Edgar WrightApple Insider

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