Pixel Tag goes on sale for $29 after months of waiting

What the Pixel Tag is and when it arrived

Google's first tracker tag, the Pixel Tag, went on sale on 11 November 2026, according to Android Authority. The accessory was first unveiled in August 2026 alongside the Pixel 11 range, but it was not available to buy at the time.

The Pixel Tag is a small device that helps owners find lost items such as keys or bags. It is Google's answer to tracker tags from other companies, and it is now on store shelves.

How the tracker finds your things

The Pixel Tag relies on the Find Hub network, a crowdsourced system made up of Android devices that can help locate a tag even when it is far from its owner. Android Authority reports that the tag also supports UWB, short for ultra-wideband, a radio technology that allows very precise direction and distance finding.

The tag also uses Bluetooth Channel Sounding, a newer Bluetooth feature that measures distance accurately. Together, these technologies are meant to make it easier to pinpoint a misplaced item.

Google has given the tag an IP67 rating, which means it is protected against dust and can survive being dipped in water. Power comes from a replaceable CR2032 battery, which the company says lasts for more than a year.

Cross-device features with Pixel gear

The Pixel Tag works with other devices in Google's ecosystem. Pressing a button on the tag makes a misplaced phone ring, which helps when the phone itself is the lost item.

Owners can also use a Pixel Watch or Pixel Buds to ring and locate the tag. This means a missing item can be found without taking the phone out of a pocket.

Which phones can use it

There are some hardware requirements to be aware of. The Pixel Tag needs an Android device running Android 9.0 or newer, a bar that most Android phones in use today should meet.

The stricter condition is Bluetooth: the tag requires Bluetooth 6.0 or higher. According to Android Authority, this rules out many budget phones, so buyers should check their device before purchasing.

Pricing and availability

A single Pixel Tag costs $29. Google also sells a four-pack for $99, which saves $17 compared with buying four tags separately.

The tag is on sale now, ending a wait of several months between its unveiling in August and its retail release. Anyone with a compatible Android phone can buy one from Google's store channels.