Meta Muse can now make business calls for $20 a month

What Muse can do now

Meta has given its Muse assistant the ability to make phone calls on a subscriber's behalf, according to Android Authority. The feature works in the United States and covers calls to businesses such as restaurants, insurance providers and cable companies.

A subscriber gives Muse a task that needs a phone call, and the assistant handles the conversation. Typical jobs include booking a table or dealing with a customer service enquiry.

Access is not free. The calling capability requires a subscription of at least $20 per month, and Meta also offers a $100 tier for people who expect heavier use.

How it compares with Google and others

The closest rival is Google's Call for Me, which is powered by Gemini and available to eligible Pixel owners in the US. Google's version uses the caller's own phone number, shows a live transcript of the conversation, and lets the user step in and take over when needed. Android Authority notes that the feature expanded to Pixel 10 phones this week.

Other assistants are active in this space too. Grok Bot can call US businesses as well as individuals who have agreed to receive such calls. Anthropic's Claude can place outgoing calls, but only through third-party connectors such as AgentPhone rather than a built-in consumer option. A startup called Instinct offers a similar service through its Concierge product.

Calls to friends and family may be next

The competition could soon move beyond customer service.

Grok Bot already calls consenting individuals, so AI phone conversations are no longer limited to businesses. Meta has not announced comparable plans for Muse, but given what rivals are doing, an expansion to personal contacts is a possibility worth watching.

Why it matters

Muse's rollout puts another major AI assistant into the business-calling race, alongside Google, xAI's Grok and smaller players. For subscribers, it means an assistant can sit through hold music and phone menus instead of a human.

The more interesting contest, as Android Authority points out, may begin once these agents can manage conversations that go beyond customer service and into personal life. For now, US users who want the feature must be prepared to pay Meta's monthly fee.