Samsung plans Galaxy S27 Pro alongside Ultra in 2027 lineup

Samsung shifts production towards two premium models

Samsung is preparing a new flagship lineup for early 2027, and the company is putting most of its manufacturing weight behind the two most expensive models. According to ETNews, as reported by 9to5Google, more than 70 percent of production capacity for the Galaxy S27 series is set aside for the Galaxy S27 Ultra and a new Galaxy S27 Pro model.

That leaves the standard Galaxy S27 and the larger S27+ with a much smaller share. By comparison, the Galaxy S26 Ultra accounted for roughly 50 percent of production volume for this year's series, which came to a total of 18 million units.

Samsung is not expecting the S27 Ultra to beat its predecessor in record numbers. The plan instead centres on the S27 Pro, which will join the range as a fourth model for buyers to choose from.

What the Galaxy S27 Pro is expected to offer

The S27 Pro is expected to carry features that Samsung has so far reserved for the Ultra tier. According to the report, these include Privacy Display, a screen feature that limits what people standing nearby can see, and a design that matches the Ultra.

Two things will be missing compared with the top model: the built-in S Pen stylus and the Ultra's higher price. The Pro is expected to sit at a price point close to the current Plus model.

Samsung plans to keep Ultra production at around 18 million units, the same level as this year. The S27 Pro is expected to take about 7 or 8 million units out of the company's typical 35 million unit total for the series.

Why Samsung expects buyers to move upmarket

The production plan reflects a bet on buyer behaviour. Samsung expects around 20 percent of sales that would have gone to the regular S27 or S27+ to shift upmarket to the more expensive Pro model.

The report notes that the S27 Pro should not be much smaller than the S27+, even though large displays are usually what draws buyers. With the Pro priced near the Plus model, it is easy to see why many would-be S27+ buyers might choose it instead.

Samsung's recent record supports this approach. The Fold series has seen strong results for two years running, first with the redesigned Fold 7 in 2025 and then with the reshaped Fold 8 in 2026. The Galaxy S26 Ultra also became the best-selling Android phone in the second quarter of this year, in a chart usually led by iPhones and cheaper Galaxy A-series models.

What this means for buyers

If the report is accurate, buyers of the 2027 Galaxy S27 series will find a clearer split between models. The standard S27 and the S27+ will have a smaller share of production, while the Pro and Ultra dominate the range.

For anyone considering the Plus tier, the Pro could offer Ultra-level features such as Privacy Display at a lower price, though without the S Pen. Samsung has not officially confirmed the lineup, so details such as pricing, screen sizes and launch timing remain unconfirmed until the company announces them.

The broader picture is that demand for premium phones keeps rising even as prices climb. Samsung is clearly counting on that trend continuing into 2027.