LinkedIn tests frequent viewer label that reveals repeat profile visitors

What the new label shows

LinkedIn is testing a feature that tags certain people as frequent viewers in the section that shows who has looked at your profile. According to WIRED, the label has appeared for some LinkedIn Premium subscribers, the paid tier that already offers a fuller history of profile visitors.

The company confirmed the test but declined to share further details about how the feature works or when it might roll out more widely. It is not yet clear how many visits trigger the label or how long the tag stays attached to a viewer.

Krista Mollion, founder of the creative agency Unignorable Brands, first noticed the added detail last month. She has nearly 79,000 followers on LinkedIn and receives regular notifications prompting her to check who has viewed her profile.

Why repeat visits stand out

LinkedIn has long let members see who has viewed their profile, and Premium users can access a full list of every viewer over the previous year. The frequent viewer tag adds a new layer by highlighting people who return repeatedly.

Because the label is triggered by profile visits rather than by someone seeing your posts or comments in their feed, it signals that a person is deliberately seeking you out. That distinction matters for anyone wondering whether a viewer is merely scrolling past or actively keeping tabs on them.

For Mollion, the insight has proved useful. She runs the names of frequent viewers through Claude, an AI assistant, which sorts them into friends, likely sellers and possible business leads. Reaching out to those who are not pitching her often leads to a good conversation, she says. One viewer turned out to be an organiser looking for speakers for an online summit, and another was a podcast host assessing her as a guest.

Who is affected

The feature appears so far to be limited to some LinkedIn Premium subscribers, though LinkedIn has not confirmed its scope. For the average user, the practical benefit could be spotting a recruiter who keeps checking a profile before a hiring decision.

There is a less welcome side. The label can reveal when an unwanted person, such as a former boss or an ex-partner, is repeatedly visiting a profile. Mollion says LinkedIn tends to be safer for work than other social platforms, but that there are definitely odd characters on it, and she has blocked one frequent viewer herself.

The change also cuts the other way: anyone who habitually checks a colleague, a potential hire or a former partner may no longer be as invisible as they assume.

How to browse profiles privately

LinkedIn offers three viewing modes. Public mode shows your name and details. Semi-private mode shows your job title, industry and school but hides your name. Private mode hides your identity entirely.

To change these settings, go to Visibility in the Settings and Privacy section, then select Profile viewing options. Choosing private mode means your visits will not appear to the people whose profiles you look at, which avoids showing up as a frequent viewer.

Since LinkedIn has only confirmed that the test exists, it remains uncertain whether the label will reach all members or become a permanent part of the platform. Users who value discretion may want to review their viewing options now.