Apple HomeView goes on sale today in seven countries for $299

What Apple HomeView is

Apple HomeView went on sale on 13 November 2026, according to Apple Newsroom. The device is a 7-inch smart display with a Liquid Retina screen, built around a new version of Siri called Siri AI. Apple positions it as a hub for the household, combining entertainment, video calls and smart home control.

The device runs on Apple Intelligence and can recognise up to six people by face. Once it identifies a person, it shows their own content in apps such as Messages, FaceTime, Calendar, Reminders and Find My. Siri AI can also answer questions on a wide range of topics and is aware of what is shown on screen, Apple says.

Price, colours and availability

Apple HomeView costs $299 in the United States and comes in silver, starlight, rose pink and space gray. A wall-mounted version, Apple HomeView (Wall Mounted), also costs $299 and is offered in space gray and silver. Both models can be ordered from the Apple online store and the Apple Store app, and are sold at Apple Store locations in the launch regions.

Apple states that the device is not for sale in the European Union because Siri AI is not available in iOS there. The company says it is working with the EU to find a way forward, though no timeline is given.

Wall mounts and pricing

The wall-mounted model works with three mounts made by Schneider Home. The Power Mount USB-C Wall Connector starts at $59.95 and the Power Mount AC Wired starts at $79.95. Both can be ordered today alongside the device.

A third option, the Power Mount PoE Wired, which draws power and data over a network cable, will arrive in early 2027 at $129.95, according to Apple Newsroom.

Siri AI availability and limits

Siri AI on HomeView works in English in the US, Australia, Canada, India, New Zealand, Singapore, South Africa and the UK. Apple says the feature is in beta in HomeView software version 27.2. Canadian French support is planned for later through a free software update.

There are conditions attached. Setup and multiuser support need a compatible iPhone or iPad running the latest software. Personal context features require a paired Apple Intelligence-enabled iPhone or iPad with Siri AI switched on in a supported language.

Apple also describes how personal data stays reachable when a paired device loses Wi-Fi. Access continues only if the user is recognised by face, the paired device was recently on the same network, has cellular service, is in the same location and was recently unlocked.

Why it matters

HomeView marks Apple's entry into the dedicated smart display category, an area where rivals have sold devices for years. The tie to Siri AI is significant, since the new assistant is the main selling point and its absence in the EU keeps the product off shelves there.

Buyers should note the fine print before ordering. The device depends on a paired iPhone or iPad for setup and personal features, and some Apple Intelligence functions carry usage limits today, with paid access promised later. Readers in the EU have no purchase option until the regulatory situation changes.