Secretlab opens first US stores with LA shop and Best Buy spaces

Secretlab moves into physical retail

Secretlab, the Singapore-based maker of gaming chairs and desks, is opening its first physical retail locations in the United States. According to Tom's Hardware, the new stores open on 18 November 2026.

The launch has two parts. The company is opening a dedicated store in West Hollywood, Los Angeles, and setting up permanent retail spaces inside 15 Best Buy shops across nine states. Until now, customers in the US could only buy Secretlab products online, so this is the first chance to see and test the hardware in person.

What the Los Angeles store offers

The West Hollywood store sits at 8464 Melrose Avenue. Tom's Hardware reports that it will display the company's most popular products and offer one-on-one consultations, so visitors can get advice on which chair or desk suits them.

The store will also showcase special edition and limited designs, including the company's Pokémon collaboration. For opening day, Secretlab has planned a giveaway: the first 50 visitors will be entered into a draw to win a Secretlab Magnus Evo desk.

The Best Buy spaces and where they are

Outside Los Angeles, Secretlab is installing dedicated retail areas in 15 Best Buy stores. According to Tom's Hardware, these cover nine states: California, Florida, Colorado, Virginia, Washington, Idaho, Alabama, Pennsylvania and Texas.

Each space will have a Secretlab setup where shoppers can try chairs and desks for themselves. The company says more locations are planned, although it has not given details on where or when they will open.

Stock available on the day

A practical detail for shoppers: the stores will hold stock, so customers can take a chair or desk home on the same day instead of ordering online and waiting for delivery. This matters because Secretlab products are large, heavy items where shipping and returns can be awkward.

Chairs and desks are also highly personal purchases. Seat shape, firmness, desk height and material all feel different in person, and a product that suits one person may not suit another. Being able to sit in a chair before spending several hundred dollars removes much of the guesswork.

Why it matters and what to watch

Secretlab built its reputation on direct online sales, so the move into physical retail is a notable shift for the brand. It suggests the company wants to reach shoppers who are unwilling to buy a chair unseen, and to compete with rivals that already sit on showroom floors.

The launch also lands alongside a broadening product range. Tom's Hardware notes that Secretlab recently unveiled the Secretlab Atlas, its first task chair aimed at office work rather than gaming, while it continues to sell the Titan Evo gaming chair and the Magnus Pro and Magnus Evo sit-stand desks. A wider line-up gives the new stores more to show, and the promise of further locations means the retail push is likely just beginning.